About LINNI
Founded in 2024, LINNI is a ready-to-wear brand dedicated to redefining everyday luxury for modern women. We design with intention, for women who lead with quiet confidence, who move with grace, and who embrace elegance not as an occasion, but as a lifestyle.
LINNI was born from the vision of Enya Lin, a seasoned fashion executive with nearly two decades of experience shaping global fashion retail. After years of collaborating with renowned brands and visionary designers, Enya recognized a gap in the market: high-quality, thoughtfully designed clothing that reflects both refinement and practicality. The idea for LINNI came from Enya’s own unmet need. She struggled to find clothing that could transition seamlessly between her demanding workdays and her desire for everyday comfort. LINNI was created to fill that void, with pieces that balance form and function, structure and softness, style and ease.
Our mission is to create a new generation of aesthetics shaped by timeless design, exceptional comfort, and subtle influence from Asian sensibilities.
We believe in making women feel confident, elegant, and truly themselves every single day.
Brand Values
Elevated Everyday
Real luxury is in the details. Every cut, shape, and texture is made to feel both elegant and easy, bringing a touch of refinement to your everyday life.
Growing Together
LINNI is built on the belief in growing together. We collaborate with industry talents and support women’s entrepreneurship, enabling our community to dress with confidence and fostering a network of women who lift one another.
Quiet Innovation
Through "quiet innovation," we enhance our product offerings with subtle tweaks in tailoring and fit to create a perfect balance of style and practicality.
Becoming Yourself Through Style
What you wear expresses who you are. Our designs celebrate individuality, bringing confidence, elegance, and comfort to everyday moments.
關於品牌
LINNI 源於品牌創辦人 Enya Lin，一位擁有近二十年全球時尚服飾經驗的資深時尚專業經理人，同時也是一位對自身衣著有著獨到見解與想法的中年少女。多年來，Enya 與多個國際知名品牌及前瞻設計師合作，累積了豐富的服飾產業經驗。
LINNI 的誕生，來自 Enya 自身未被滿足的需求。她發現市場中存在一個空白：缺乏兼具精緻設計與實穿性的高品質服飾。她長期尋找能同時應對繁忙工作與日常舒適的服裝，卻始終難以如願。為了填補這個缺口，她攜手結合產業優秀人才的力量，組成專業團隊，融合市場趨勢、布料開發、設計美學、工藝與穿者實用性，讓 LINNI 的作品在結構與線條、造型與舒適、優雅與自在之間達到平衡。
我們的使命，是打造融合永恆設計、極致舒適與細膩亞洲美學的新時代風格。
我們相信，讓每一位女性在日常中都能感受到自信與優雅，並真實地展現自我，是 LINNI 一以貫之的品牌願景。
品牌價值觀
｜日常中的精緻感
我們相信低調奢華源自細節。每一道剪裁、每一處線條與做工，皆在細膩與輕鬆之間取得平衡，將精緻帶入日常。
｜共好成長
建立在「共同成長」的信念上。我們與產業人才合作、支持女性創業，提供品牌支持者有自信地日常穿搭，打造屬於彼此扶持的女性社群。
｜靜默創新
我們以「靜默創新」深化品牌語言，專注剪裁與版型的微幅進化，賦予日常服飾恰到好處的辨識度並兼具功能與美感。
｜以風格成就自我
LINNI 的服裝旨在肯定妳的自我認同與個性。尊重每位女性的獨特性，讓妳在衣著中被看見，感受到優雅與從容。
