About LINNI
Founded in 2024, LINNI is a ready-to-wear brand redefining everyday luxury for modern women. We design with intention, for women who lead with quiet confidence, who move with grace, and who embrace elegance not as an occasion, but as a lifestyle.
LINNI was born from the vision of Enya Lin, a seasoned fashion executive with nearly two decades of experience shaping global fashion retail. Working closely with renowned brands and forward-thinking designers, she recognized a persistent gap in the market: beautifully made clothing that could truly keep pace with the lives of modern professional women.
Throughout her career, Enya often faced this tension firsthand. Long days, frequent travel, and the need to move fluidly between roles made her acutely aware of how limited the options were. Many pieces offered refinement but lacked practicality; others were comfortable yet missed the polish required for professional presence. The space between the two — quiet, intelligent luxury for everyday life — remained largely unaddressed.
Our mission is to create a new generation of aesthetics shaped by timeless design, exceptional comfort, and subtle influence from Asian sensibilities.
We believe in making women feel confident, elegant, and truly themselves every signle day.
Brand Values
Elevated Everyday
Real luxury is in the details. Every cut, shape, and texture is made to feel both elegant and easy, bringing a touch of refinement to your everyday life.
Growing Together
LINNI is built on the belief in growing together. We collaborate with industry talents and support women's entrepreneurship, enabling our community to dress with confidence and fostering a network of women who lift one another.
Quiet Innovation
Through "quiet innovation," we enhance our product offerings with subtle tweaks in tailoring and fit to create a perfect balance of style and practicality.
Becoming Yourself Through Style
What you wear expresses who you are. Our designs celebrate individuality, bring confidence, elegance, and comfort to everyday moments.
